Sometimes, you need to make a one way trip. Like to the airport. In most cities, I would suggest mass transit, but that wouldn't work for me, because the city that I live in has some kind of weird hatred of mass transit.
But cars that kinda drive themselves are getting pretty good. How about a car that I can call, it would drive itself to my house, I'd get in, and drive it to the airport. When I leave it, it drives itself back to its home base.
Charge what you need for this service, because I think it would make a pretty penny. As a bonus, the self-driving can be done at low speed, to reduce complexity.